What exactly is brand identity? Brand Identity extends beyond just a recognizable logo or a cool website. A company’s brand identity can be personified, and thus can be thought of as a personality, which includes a tone of voice, core values, an origin story, and a mission. In the following paragraphs, I’ll delve into each concept individually to help you find your brand’s unique identity. “Stay thirsty my friends”, “Saving more and doing more” with the Home Depot, and the id