3 Simple Steps to Crafting a Killer Tagline
What makes a great tagline? Do I need to have one? How do I craft my own? I'll break down the differences of a tagline and slogan, identify what makes a great tagline, and ultimately how to craft your own. Tagline vs. Slogan Although both "slogan" and "tagline" tend to be used interchangeably, they actually serve two different purposes. While both identify a company or product, where these terms differ is in how they position a company in its industry. A slogan encompasses a