What makes a great tagline? Do I need to have one? How do I craft my own? I'll break down the differences of a tagline and slogan, identify what makes a great tagline, and ultimately how to craft your own. Tagline vs. Slogan Although both "slogan" and "tagline" tend to be used interchangeably, they actually serve two different purposes. While both identify a company or product, where these terms differ is in how they position a company in its industry. A slogan encompasses a

Well before your copy can persuade an audience to buy your service or product, your design must persuade them to buy your copy. Your design and/or image is what catches your audience’s eye and points their attention to your copy, but then it’s your copy’s job to hold your audience’s attention. What's the best way to accomplish that? I've put together a list of my top 4 tips to help grab people’s attention in your ads, and help your brand stand out of the crowd. Read on to lea